Cindy Crawford

Written by Dave Danielson | Photos by Peak RES

Cindy Crawford’s journey to becoming the Broker/Owner of Model Realty is one built on a solid foundation of business experience, personal drive, and a deep commitment to serving her clients. As a seasoned professional with a passion for helping others, Cindy has made a mark in the world of real estate since 2006, using the lessons she learned from her diverse career path and her dedication to lifelong learning. Now, as a respected leader in her field, she’s making a difference not only in the real estate world but also in her community.

A Career Built on Experience

Before Cindy entered the world of real estate, she explored a variety of careers that would later help shape her approach to business. In the 1990s, Cindy and her husband, Jerry, owned a small sporting goods store. Her experience running the store provided valuable insight into the day-to-day operations of a business. She also worked for a concrete company for the first 10 years of her career. In the process, she learned the ins and outs of bookkeeping, payroll, and more. Then, in the 1990s, she would go on to serve as the president of a manufacturing company, a role that solidified her leadership capabilities. Her sales experience comes from owning the sporting goods store. She also sold steel later in her career.

“I decided if I was going to work that hard, I was going to work for myself,” Cindy reflects. That entrepreneurial drive led her to pursue real estate, a field that had intrigued her since 1983 when she first obtained her license. However, it wasn’t until 2005 that she decided to dive into the industry seriously.

The Road to Real Estate Success

While Cindy’s early experiences in the business world gave her a strong foundation, transitioning into real estate required time, patience, and dedication. “When I got into the business, it took me a few months to get going,” she admits. Determined to succeed, Cindy dove into education, reading books and attending training sessions to build her knowledge. She found a supportive environment at Keller Williams, where their exceptional training program helped guide her through those early stages.

“Training really helped me,” Cindy says. “I was with Keller Williams, and they had a great program that really set me up for success.”

As she developed her skills, Cindy realized that her strength lay in handling the intricate details of the real estate process, particularly the paperwork. “I’m good at paperwork, so I like working with the contracts,” she shares. But, for Cindy, the heart of her work is her clients. She enjoys building relationships with both buyers and sellers and in many cases, helping a seller also means assisting them in buying their next home. “I like spending time with them and getting to know what they want,” she says with a warm smile.

A Strong Partnership with Her Husband, Jerry

Cindy’s professional journey is further enriched by her partnership with her husband, Jerry. Their relationship dates back to high school, and they’ve now been married for 45 years. Jerry, an accountant by profession, brings a level of organization and financial expertise that complements Cindy’s real estate skills. “He is also very organized and very smart,” Cindy notes. “We bounce things off each other.” The couple’s strong partnership extends to their real estate business, where they work together seamlessly.

Jerry and Cindy’s shared commitment to their business is reflected in the way they approach each deal. “I like having the two of us working together,” Cindy explains. “We both bring something to the table, and it works well.”

A Family-Oriented Life and a Love for Giving Back

When Cindy is not busy working on real estate transactions, she enjoys spending time with her family, especially their three children, and their families, including nine grandchildren. Family is at the core of everything Cindy does, and she treasures the moments spent with loved ones. “We like going to our grandchildren’s sports events,” she says. “They range in age from 8 years old to 19 years old, so it’s a lot of fun.”

Cindy also finds joy in connecting with old friends, particularly through planning high school reunions with her husband. Traveling is another passion for the Crawfords, as they take the opportunity to explore new places and create lasting memories together. But one of their favorite activities is playing pickleball, which they enjoy together in their free time.

Giving back to the community is also a central part of Cindy’s life. She volunteers for the Boy Scouts of America sporting clays event and has also volunteered for the John 3:16 sporting clays event that raises funds for their nonprofit organization that helps those in need. Additionally, she has participated in Relay for Life in the past, lending her time and energy to causes that matter to her deeply.

This dedication to her clients and her community shines through in everything she does.

Advice for New Agents

Cindy’s advice for those starting out in real estate is straightforward and grounded in her own experiences. “Get with a good company that offers regular training and go to the training,” she encourages. “Go into it with an open mind. You will need to invest in your business. It’s not just about showing houses.”

She emphasizes that success in real estate requires more than just technical knowledge; it’s about cultivating relationships and being committed to learning. “Invest in yourself, and don’t expect it to be easy,” Cindy adds. “But if you stay dedicated, you will see the results.”

A Legacy of Integrity and Care

When asked how she would like to be remembered, Cindy points to the qualities she holds dear: care, honesty, and integrity. “I would hope they would say I’m a very caring person… honest,” she says thoughtfully. “Integrity is what they count on. I will help them understand all the facts and details they need to know to successfully buy or sell their house. I want to make sure they are taken care of properly.”

Cindy’s approach to business has earned her a loyal following of clients, many of whom return for multiple transactions. “I have a lot of repeat business, with people that I’ve done several deals with,” she says. “I love them all. I’m really thankful for the people who have worked with us and have sent other people to us.”

Through it all, Cindy remains grounded in her faith and trust that God will take care of her. “I’m thankful for the parts of my life that have prepared me for the last 20 years of real estate,” she reflects. “I’m thankful for all the people I’ve met along the way.”

Cindy Crawford’s journey in real estate is a testament to the power of hard work, continuous learning, and a deep commitment to both family and community. Her legacy is one of integrity and impact.